August 29th, 2007
Who doesn’t like fun facts? They are… well… fun. And factual. And for some reason they are popular.
Early on we noticed that “fun facts” is a frequently searched phrase. But it has very little competition. There is a good reason for that. People searching for “fun facts” are not getting ready to spend money. So they aren’t worth anything to web publishers. They don’t generate ad clicks and they sure don’t sell product. But they are kinda like Top 10 lists — they are enticing to read and for some reason, even though they are always cheesy, people search for them.
Here is a Fun Fact about Fun Facts. They are absolutely tied to the school year. Check out this Fun Facts graph from Google Trends. I haven’t done any scientific research on this (yet) but I’m guessing kids need fun facts for reports. And teachers need fun facts for their lesson plans. And look, ‘animals’ and ‘geography’ follow the same pattern. Ooh, and check out the similar search trends for cliff notes, book report and bullies.
And here is another Fun Fact: Fun Facts do not pay off for webmasters. Before all you web content providers rush out to exploit this popular phrase, note that you won’t make any money off of it. Both the students and the teachers are searching, probably at the last minute for a class the next day. They aren’t about to spend money. They aren’t even gonna buy books because they don’t have time to get them delivered.
And one more Fun Fact about Fun Facts search trends. “Trivia” is much more popular than “Fun Facts.” And trivia and fun facts seem to trend inversely. I guess people are really into trivia during the holidays and slightly more into to it over the summer. And it must be more lucrative than fun facts — there is a lot of ad competition for that phrase in internet advertising programs like Google Adwords and Yahoo Search Marketing. I bet websites sell all kinds of books and games related to trivia.
So get ready for the Fun Facts season, here it comes. And remember, here at Quixo, when we offer you Fun Facts (and Top 10 lists), we know we are completely pandering. And we also know we won’t make a dime off them.